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about us about us

We are a fast growing and much-loved plus size fashion retailer from the UK, with an increasing presence in Europe and around the world. We sell fashionable and affordable clothing for women sizes UK 14-40, Euro 42-68, and USA 12-38. Our menswear brand BadRhino serves larger sized men with sizes from medium to 8XL. We now have 4 UK stores dedicated to BadRhino with menswear ranges in most Yours Clothing stores.

Our Story

Our story started over 20 years ago on a market stall in East Anglia. Our founder Andrew Killingsworth was buying and selling ladies clothing, and in one parcel he bought was a collection of plus-size womenswear. The clothing flew out and Andrew quickly recognised the demand for affordable fashion in plus sizes. Andrew is still very much involved in the business today, and regularly visits stores, meeting and talking with customers and constantly getting feedback on what we can do to improve.

Now, we are truly global business. We operate a number of websites in various different languages, shipping to over 100 countries. We also have over 150+ stores in the UK, and we’re still growing rapidly. In the UK, we have an app for customers which can be downloaded from the Apple Store or Google Play store. Our business operates from our new UK Head Office in Peterborough, Cambridgeshire which houses a photography studio, 170,000 sq ft/17,000sq metres warehouse, customer services and all the other head office division fully operating in one location.

We love talking to our customers and are proud of our engaged and loyal social media communities. With tens of thousands of Facebook fans, Instagram & Twitter followers, and a blog that offers down to earth style advice and lifestyle posts, we just can’t get enough of interacting with you! We’re also proud to call ourselves an award-winning brand; most recently winning the titles of Best Swimwear Range and Best High Street Retailer at the 2016 British Plus Size Awards.

If you needed further proof that our customers ARE our business, we have continually held competitions that invite our customers to be a part of our campaigns as we love to encourage more diversity within the fashion industry. Most recently we held the hugely successful Be The Blogger and Face of Yours competitions - keep an eye on our social media channels for the latest opportunities!


We have an in-house team that fit our garments on plus size women, so that we can ensure that you receive the highest quality products that fit and flatter your curves.


We have hundreds of friendly store staff who offer expert style advice and have an extensive knowledge of our products and are also our customers. Our head office-based Customer Service team are also on hand 7 days a week to help with any customer queries.


We are uncompromising on quality. From the fabrics we select, the trims, and accessories added, no short cuts are accepted. Every garment sold has a money back guarantee if you are not fully satisfied with your purchase.


Whilst we continually provide you with everyday essentials for your wardrobe, we also work hard to ensure we have all the latest season’s trends in our collections, from outerwear, dresses, tops, bottoms, footwear, lingerie nightwear and accessories.


We work closely with the best suppliers, and keep our costs to a minimum, so that we can provide you with the best quality clothing at affordable prices. We have an ‘all sizes one price’ philosophy, and believe that looking good and feeling great in your clothes should be for all women regardless of size.

Our stores and head office are filled with passionate and motivated people, who all strive to make our customer’s experience the very best it can be, whether it’s buying the very best products, help in the changing room or placing an order on our website.

If you would like to get in touch with any suggestions or feedback, we would love to hear from you! After all, it’s your voice that counts the most. Email our Founder & CEO, Andrew Killingsworth who would be delighted to hear from you at [email protected]


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